Imagine a $5.75 trillion playground with 40,000 pieces of equipment. Wouldn’t it be overwhelmingly grandiose and likely more than you could comprehend? What would your elaborate playground include? Mine would likely have a jetted tub, pretty dairy cattle, a chocolate fountain, a basketball hoop, spin bikes, beautiful flowers, great music, a beach with crashing waves, and a few other frivolous items. And a huge sign “No B.S. allowed.”
Consider this; food is a $5.75 trillion industry. It makes for a huge playground; there are grocery stores, restaurants, online food retailers, convenience stores, food trucks, and more. Overwhelming, to say the least. The bigger the playground, the more bullies creating chaos and demonizing people about their eating choices. Some intentional, such as activists pushing group think or food labels targeting your pocketbook. Other bullying happens unintentionally by those who want to “help” you.
“Your food is poisoning the earth.
You feed your kids that?!?
Do not eat anything you cannot pronounce.
Your way of eating is wrong.”
The need to position one food as superior to another lies at the heart of food bullying. Fat-free marshmallows. Gluten-free water. Grass-fed peaches. Hormone-free salt. Vegan water. No-salt added, boneless bananas. Somehow, our hunger for a feel-good story about our food has led to these ludicrous labels and claims. I call B.S.! That’s Bull Speak – I don’t want you to think I’m cussing at you.
The playground of food bullying is crowded and includes different levels of bullies. The first step in avoiding B.S. food is to acknowledge the bad behaviors, misleading or false label claims, marketing half-truths, and other unnecessary drama on the playground of food bullying. All of these bullying behaviors have resulted in a “you can’t have that” mentality because of food bullies.
Food bullying literally takes food – and choice – away. “You can’t feed your baby that way. You can’t afford the right brand. You can’t farm like that. You can’t eat if it’s not like my diet…” The victims of food bullying span all income levels and generations – and the effects are far-reaching. Confusion. Increased food prices. Guilt. Decreased farm income. Eating decisions made on emotions rather than nourishment.
In short, the playground is filled with people who hold a fascination for finding the “perfect” food story that makes the “right” social statement. Frankly, it’s led to an inability to discern B.S. from meaningful information. I wrote Food Bullying to equip you to recognize the chaos on the playground, find the signposts of food bullying, make more rational eating decisions, and avoid buying B.S. on the chaotic food playground.
Spoiler alert: there is no perfect food story. There is no “right” way to eat. I hope you can use this new book (now available as an ebook) to stand up the the bullies. It’s time to clean up the food playground, reduce the chaos, and turn away from the bullies. How can you help make that happen?