Food Bullying Podcast

How to vet information in the media: Episode 60

 

Ever wonder if that tasty sound bite on the news about what you eat is true?  Our guest, journalist Kate Delaney, shares how to vet what you hear and why a sensational headline is more likely to get media attention.

Emmy award-winning talk show host and speaker Kate Delaney’s talk show “America Tonight” is syndicated across the U.S. and is heard in 20 other countries. In the 15 years of the show, she has broadcast from Ireland, Grenada, Ecuador and many other countries. A big part of her on the roadshows include food.

Key points:

  • There isn’t enough time to delve into sources and proof in a short-form radio or television story.  Viewers and ratings are important. An attention-grabbing headline or juicy sound bite is key to making the format work.
  • Kate likes the longer format of a talk show because she can dig deeper into topics.  She knows 25 to 54-year-old people are concerned about food and want health information.  In the longer format, she can give sources, doe research, and more “meat on the bone.” 
  • 90% of a pitch to be on a show is selling a point of view.  The media are interested in hearing from people on the front lines of producing food.  If you see or hear misinformation, reach out to the host or reporter and offer another point of view.  Reporters have to file stories.  Feeding the beast of the media will pay off.

Three tips to vet media stories and fight food bullying:

  1. If you see something sensational, go deeper.  Don’t trust the information at face value; get more information.
  2. Follow reliable, trusted sources who provide sources and details.
  3. Have your guard up.  The goal of the media is to serve who pays to keep them in front of you. 

Kate DelaneyLinks:

Kate Delaney websites: katedelaneyradio.com and dealyourowndestiny.com   

Facebook: facebook.com/katedelaneyfanpage

Instagram: instagram.com/katedelaneyspeaker

Twitter: twitter.com/katesdelaney

Food Bullying with Michele Payn: http://foodbullying.com

Embrace Your Heart with Eliz Greene: http://www.embraceyourheart.com/

Have you liked the podcast’s Facebook Page? https://www.facebook.com/foodbullyingpodcast

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