Your food is poisoning the earth.
You feed your kids that?!?
Do not eat anything you cannot pronounce.
Your way of eating is wrong.
Are others making you feel guilty about your food choices? Food Bullying: How to Avoid Buying B.S. reveals the $5.75 trillion secret that food marketers and celebrity spokespeople don’t want you to know. What if the claims about the food you’ve been led to believe is superior are actually B.S. (Bull Speak)?
Food has become a battleground where marketing labels and misinformation are used to bully and demonize people about their eating choices. What if you could stop stressing about what other people think and make eating decisions based on your own needs and preferences? This startling look at the misrepresentation of food sheds light on fictitious nutrition and environmental claims to help you recognize bullies and defend your food choices.
Armed with science, compelling personal stories, and a lifetime on the farm, Michele Payn challenges the way you think about food and gives you permission to buy food based on your own social, ethical, environmental and health standards rather than on brand marketing, friend, or social media claims. Food Bullying provides a six-step action plan to overcome bullying around the plate, simplify safe food choices, and even save time in the grocery store.
Advance praise for Food Bullying...
“Food Bullying is a much needed critique of our national obsession of guilt over food choices. Payn, an international award-winning author, exposes the multi-trillion dollar marketing and misrepresentation of food meant to make you question and stress out over grocery store purchases. Food bullies beware: the public deserves better and finally has a voice defending their food choices.”
~Dr. David Samadi, Urologic Oncologist Expert and World Renowned Robotic Surgeon
“As a registered dietitian, I try to be the advocate and voice of reason for my clients and consumers. From food shaming and scare tactics to hit lists and dreadlines, the state of the plate is fraught with confusion, chaos and clutter. Food Bullying engages and enables readers to overcome their fear to make shopping, food preparation and eating enjoyable endeavors rather than a battleground."
~Leslie Bonci, MPH, RDN, CSSD, LDN, Kansas City Chiefs Sports Dietitian
"Food cuts to the core of our identity and is laden with powerful emotional associations. In Food Bullying, Michele Payn cuts a clear trail through the jungle of nonsensical claims that unscrupulous food marketers make, using fear to tap into these emotions, about the supposed health benefits of food fads in their greedy attempts to build market share. This book will banish the nagging guilt one might feel passing over $8/gallon organic milk in favor of the much more affordable and equally healthy conventional brands, and guide consumers to sane, guilt-free shopping. Give a copy to your food-fear obsessed friends. They’ll thank you for it.”
~ L. Val Giddings, Senior Fellow, Information Technology & Innovation Foundation
"Something that should be one of the simple joys in life, nurturing ourselves and our families with food, has gotten so complicated—caught up in mistrust that is made worse by meaningless labels. Consumers just want to make the right choices, but they are too often confused and manipulated. The solution is facts, and that’s what Michele Payn serves up in her latest book. By helping readers separate “bull speak” from facts, Payn is empowring informed consumer choice and a food system that truly will sustain us.”
~ Zippy Duvall, President, American Farm Bureau Federation
“Food Bullying is an insightful book into the world of food marketing and peer pressures. It highlights how some in the food industry have created fear-based campaigns to benefit their own margins or market share. Perhaps even more importantly, it takes readers on a self-evaluating journey toward recognizing that many of us may be unknowingly participating in one of the various forms of food bullying. This realization could be a crucial step toward ending the consumer confusion that food bullying perpetuates. This is a great read for all those who want to better understand food and the psychology behind it.”
~ Clinton Monchuk, Executive Director of Farm & Food Care Saskatchewan
“People are hungry for accurate, positive, and meaningful information that empowers them to enjoy their food with health in mind. This book helps people avoid the B.S. so they can make their own, well-informed decisions based on facts, not fear.”
~ Melissa Joy Dobbins, MS, RDN, CDE – The Guilt-Free RD®
~Leah McGrath RDN, LDN - Founder of Buildup Dietitians, Retail Dietitian
“In her third book, Michele Payn continues to connect personal stories and science. Food Bullying addresses the ongoing issue of the psychology of food marketing and guides consumers through the web of misinformation in food choices, diets, and eating decisions. In today's polarized food conversation about ‘good’ vs. ‘bad’, ‘right’ vs ‘wrong’ eating, this book helps people wade through the Bull Speak.”
~ Jennifer Schmidt, Registered Dietitian & Farmer
More than 40,000 products can be found in a grocery store, making it a playground for food bullying and leading consumers to believe that B.S. food claims are superior. Positioning one food as superior to another lies at the heart of food bullying and marketing profits. Misleading marketing has made food an unnecessarily emotional topic where each choice is seemingly a moral statement or connected to some social movement.
Food Bullying upends the way you think about food and gives you permission to make eating choices based on your own social, ethical, environmental, and health standards rather than on brand marketing or social media claims. Michele Payn, one of North America’s leading voices in connecting farm and food, takes a startling look at the misrepresentation of food and sheds light on bogus nutritional and environmental claims to help you recognize and stand up to the bullies. Food Bullying guides you through understanding food label claims and offers insight on “the hidden world of farming.” You'll walk away with a six-step action plan for you to overcome food bullying, simplify safe food choices, and even save time in the grocery store.
Don't wait - this special for NACAA is only good for September and October, 2020.
Why do you need this book?
- Gives permission to make eating choices to best meet your needs and preferences.
- Upends food beliefs with insights from an international award winning author in health, medicine and nutrition.
- Details a six-step action plan to overcome food bullying and relieve guilt.
- Identifies neuromarketing tactics used to generate $5.75 trillion in food sales.
- Offers an easy-to-understand description of food label terms and what terms you don’t need to worry about.
- Provides tools to battle bullying found in the 200,000+ misleading marketing messages in a grocery store.
- Arms you to use your own social, ethical, environmental, and health standards in making eating decisions.
About the author
Michele Payn, an international award winning author, brings clarity and common sense to the overly emotional food conversation. Known as one of North America’s leading voices in connecting farm and food, Payn helps you simplify safe food choices. She’s also a kick boxing professional speaker who has helped thousands of people around the world translate farm to food. And she is a Mom tired of food bullies. Michele’s work has appeared in USA Today, Food Insight, CNN, Food & Nutrition Magazine, NPR and many other media outlets. Payn writes from a small farm in Indiana. She is also the author of No More Food Fights! and Food Truths from Farm to Table, an IPPY award winner in health, medicine and nutrition.