Since sweeping barns as a kindergartner and then buying my first registered Holstein at the age of 9, I’ve had a love affair with dairy cattle. However, I really have to wonder what’s happening with our business. We are destroying our once lauded image of “nature’s most perfect” food and completely confusing consumers by allowing…
Read More about The Dairy DisasterSpeaking at Wisconsin Dietetic Association provided an exciting opportunity to help a key group of influencers better understand agriculture. A recent Animal Ag Alliance/NCGA study shows that 88% of consumers look to dietitians for food safety and quality concerns. This, combined with media’s daily reference of America’s “obesity epidemic” clearly indicates that agriculture needs to be sure nutrition professionals understand and appreciate their…
Read More about Connecting to Nutrition ProfessionalsIn a generic sense, that’s an easy question to answer – we all need food, clothes, energy, and a myriad of other products agriculture provides. It becomes more complicated in today’s sensationalized society driven by the misinformed. The “cause” of agriculture matters not only because of the products provided for society, but because of the people involved from…
Read More about Why does the cause of agriculture matter?While marketing can be overwhelming, take a step back to consider how you can developa plan to build a bridge your ’cause’ and the community you’re impacting.
Read More about Building Bridges in Your Community: 6 PiecesDo you look at each interaction with your members, sponsors, volunteers – your customers – as an opportunity to learn?
Read More about The “I” in Customer ExpectationsDevelop better relationships with your members! We have two ears to listen closely to customers with, yet we often spend more time focusing on what’s going to glide off of our golden tongues.
Read More about The Gift of Listening
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