Environment
When beliefs and behaviors differ
“Seth Pecksniff, a character with a holier-than-thou attitude in Charles Dickens’s 1844 novel Martin Chuzzlewit, was no angel, though he certainly tried to pass himself off as one. Pecksniff liked to preach morality and brag about his own virtue, but in reality he was a deceptive rascal who would use any means to advance…
Read MoreThe demonization of the corn stalk
Meg, a friend and fellow professional speaker from suburban Chicago, visited our farm with her daughter, Frankie, on a beautiful blue-sky summer weekend. Frankie soon started asking a furry of questions, including, “What is that growing in the field? Isn’t that sweet corn?” Frankie had correctly identified it as corn, but then we had a…
Read MoreWater is the lifeblood of a sustainable family business
Three generations working side-by-side to bring in harvest. Identical twin daughters. Long days of staring at little red berries, followed by short nights. Energy, patience, stamina and passion are needed to bring in this tangy holiday tradition. Fall harvest in Massachusetts is a beautiful combination of crimson color on this cranberry farm and colorful…
Read MoreCheckout with truth, not fear or guilt
It’s time for a confession: I dread going to the grocery store. It’s overwhelming and takes too much time. Besides, food costs too much. And how is a mom or dad supposed to know if they’re doing the right thing for their family? Go back to the basics. Confusion and emotionalism has made…
Read MoreThere is no singular “right” way to buy or grow food
Is it really possible a label on food is more important than civility? I think not. Is it likely marketing on healthy foods is just as challenging as marketing on junk food? You decide for yourself, but after 15 years of researching the topic, I’d say absolutely. Let’s get to the bottom of it.…
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