National Geographic to farmers & agribusiness: be open to the public, listen more and tell your story

A pig adventure! Changing the reference point

An inside look at the new Fair Oaks Pig Adventure and visitors’ impressions of a modern hog farm. Michele believes these experiences – and conversations with farmers – are critical to changing people’s reference point on animal care, farm environmental practices and technology.

Read More

Do Activists Destroy Family Farms?

A mother who had to go back to work to cover legal costs. A dad who never had health issues now has visit the doctor for stress-induced illness. A little girl who worries that her family farm is going to be taken away. This is the reality of what activists do to family farmers. Call it a $200,000+ wake-up call for anyone who thinks it will never happen to them.

Read More

Thinking about food

72% of consumers say they know nothing or very little about farming. Michele reflects on the opportunities following USFRA’s Food Dialogues and the long-term value into further looking into the food & farm conversations of the day.

Read More