What if we cared for the people of agriculture the same way we do with the products we grow? We often adopt an attitude of “let’s not talk about it” when it comes to mental health, embracing the idea of “pull yourself up by your bootstraps.” Data clearly shows that’s not working in the face of a global pandemic, constantly changing markets, weather problems, and all of the pressures piled on farmers and ranchers. You’ve likely read about suicide rates; the people of agriculture need to do better at self-care so we quit losing loved ones.