Social Media
Heath & environment priorities to beef producer: Episode 109
California rancher Alli Fender shares her concerns about consumer perspectives on hormones, antibiotics, and other buzz words within the beef world. While consumers may be fed content that drives fear and reinforces a negative connotation about beef, Fender spends a significant amount of time explaining her business model and the “why” behind using certain types of feed at the Flying F Ranch.
Read MoreDietetic ethics, evidence, & evolution of food information: Episode 105
Health and wellness gurus, or self-proclaimed experts, utilize social media platforms to garner attention through compelling narratives, build audience followings, and influence public opinion by sharing (often) misleading information about food and nutrition.
Read MoreFood bullying in the pet aisle: Episode 65
We’ve all seen the ads for pet food featuring happy dogs with happy owners who buy the very best food for their furry family members. But is that food better? How do you know what is best for your pet? Does grain-free dog food make sense or are you being food bullied into buying a boutique brand that offers less nutrition? Our guest, veterinarian Tammy Lons, gives us the scoop on the facts about pet food.
Read MoreHow do marketers influence your food buying? Episode 45
Do you know how labels, ads, and menus are designed to make you buy? The job of a marketer is to get you to choose their item and sell more. Our guest, branding expert Gerry O’Brion shares how giving people a rational reason to choose a product is the key to influencing buying behavior.
Read MoreFood doesn’t have morals: Episode 42
Do you feel guilty for not being able to afford the “better” food label? Food Science Babe is back for a rousing game of “Guess What I Saw in the Grocery Store?” Super foods, non-GMO, and other food bullying labels cause unnecessary guilt. “Food doesn’t have morals – food isn’t good, food isn’t bad.” Erin, a chemical engineer and a food scientist joins us for an eye-opening discussion about food labels, guilt, and her experience as a mom feeding a child with special needs.
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