Foodchat session 2/16/2010

Question 1:

What information do you find useful when making food choices?

Question 2:

Where do you get info on food from? Do they believe it’s balanced info?

Question 3:

How do you see food commentators, eg M. Pollan & J. Safer Froer? Do you find them credible-why/why not?

Question 4:

How do you balance food commentator, ‘expert’, or agenda info with insight from farmers?

Question 5:

What do you want to see from me, the farmer, to make you comfortable with purchases? e.g. milk

Question 6:

Which three do you care most about: freshness, food safety, price, local grown, prep time, organic, biotech, nutrition, quality?

Question 7:

What do you think of farmers? How do you view ag? Are those views different?

Question 8:

Does ‘ag industry’ have positive or negative connection to food in your mind? (quick follow up to Q7)

Question 9:

Have you been on a farm recently? Tell us a bit about your interests in small, modern ag, organic, etc.?

Question 10:

What ag/farm trends worries you most? And which ones give you the most hope about your food?

Question 11:

What do you think of HSUS? Are you concerned about animal rights in relation to food production?

Question 12:

Why have food issues become so polarizing? Do you see food as political?

Question 13:

Do you think that farmer story/face on packaging would be effective in creating a ‘relationship’ with consumers?

Thanks to Truffle Media for archiving this
week’s chat