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An look inside the book…
Food Side
Introduction: A Journey Around the Grocery Store
My Food Lens
The Six Senses of a Meaningful Food Conversation
CHAPTER 1 ~ Touch: How Can You Get in Touch with Farmers?
Overcoming stereotypes
Waterbeds for cows?
How can we connect on commonalities?
Apples, corn and big farms—Oh My!
CHAPTER 2 ~ Sight: How Can We Clarify Perspective?
Moms, Kids and Confined Cows
London bridge is falling and so is farming
How many hands are on your food?
Counting on experts in animal welfare
CHAPTER 3 ~ Sound: Do You Know What Questions to Ask and How to Listen?
Questions as a key ingredient in healthy conversations
Charlotte’s Web, agribusiness or farmer?
Processors, politics and perspective check
CHAPTER 4 ~ Smell: Does it Pass the Sniff Test of Science, Sensationalism or Celebrity?
Food can kill
Biotechnology: A bombshell to a civil conversation
Do corporations control farmers?
CHAPTER 5 ~ Taste: Do You Feel Good About Your Personal Choice?
Overcoming food guilt
Are food labels a game of Truth or Dare?
Does your hamburger cause global warming?
Excuse me, there’s a germ in my food
Farmers work to feed hungry mouths around the globe
CHAPTER 6 ~ Common Sense: Remember the Basics!
Is local really the most sustainable?
Integrity and expertise in humane animal care
Why grass can’t feed an Olympian
Fertilizers, pests and protecting the environment
Pretty green space
CHAPTER 7 ~ How Are We Supposed to Talk About Food?
CHAPTER 8 ~ Can You Connect at the Center of the Plate?
Who can lead the conversation to the center?
Putting your fork, spoon, and knife to work
Fork: Connecting tines
Spoon: Warming the relationship
Knife: Leveraging a community
Do you have enough guts to meet in the middle?
References
Glossary of Terms
About the Author
Farm Side
Introduction: A Look at Agriculture’s Future
My Farm Lens
6 1/2 Steps to a More Meaningful Conversation
CHAPTER 1 ~ Who? Know Your People
Great shoes and silage bags
Jump out of the choir loft!
A shy “old” farmer on national media
Who is going to influence your future?
Are you remembered as a person who cares?
If it’s to be, it’s up to me
Investing 15 minutes a day in your future
CHAPTER 2 ~ What? Find Their Hot Buttons
Just ask questions
Chef understands where you’re coming from
Forging human connections through questions
Are farmers the only ones making food?
Are we taking care of hungry people at home?
Hot buttons bring people to the table
CHAPTER 3 ~ Why? Translate Farm to Fork by Speaking Their Language
Farming fun in the classroom
Why do you have two ears and one mouth?
Science is the common language of farm and nutrition
Connecting as a human first, not a farmer
CHAPTER 4 ~ When? Fifteen Minutes Daily Building Engagement
Are you fouling out or scoring points?
Will the media to tell your story?
Media, rejection and other farmer fears
Playing on food emotions
CHAPTER 5 ~ Where? Think Global, Act Local
Farm and food connections happen at any time, any place
Innocent questions or skepticism about farming?
Yes, you really do need to Facebook, tweet and blog
The Twitterverse is not outer space
What about your family and friends?
CHAPTER 6 ~ How? Follow Your Action Plan
Can farmers work together?
Challenge yourself beyond the choir
Common interests in New York City
Sassy grass farmer connects with politicians
60 year—old finds real connections through social media
CHAPTER 6 1/2 ~ You! Put Your Own Passion to Work
Is true leadership about me or we?
Olympian finds farmer to be a blurred image
Can agriculture lead into the future?
CHAPTER 7 ~ Build an Action Plan to Help You Reach Across the Plate
CHAPTER 8 ~ Can You Connect at the Center of the Plate?
Who can lead the conversation to the center?
Putting your fork, spoon, and knife to work
Fork: Connecting tines
Spoon: Warming the relationship
Knife: Leveraging a community
Do you have enough guts to meet in the middle?
References
[…] reading the print edition. In the meantime, you can check out the table of contents for the book here. I sure wish there was room to include more stories from around the plate, but there will likely be […]