Are you ready to rebuild trust in science? Do you want to grow understanding about the scientific process of agriculture? What can you do to build belief in the science of food?
“Science Story Speak will change the way that I interact with my customers, my colleagues and the public about agricultural principles, in the best way possible. This course gave me permission to acknowledge my personal ag journey and use that narrative to relate to topics from farm legacy to chicken welfare. I was so impressed by the breadth of knowledge of Amy and Michele, and I am thrilled to have learned from them in such a comprehensive manner.” ~ Kelsey Ramerth, South Dakota
We have a bold opportunity to grow science literacy; Pew Research shows trust in scientists is down sharply, below pre-pandemic levels. This limits progress in modern ag technologies, hinders how we address hunger, contributes to mental health challenges, and removes freedoms across the agrifood system. It has become essential for scientists to understand the diversity of mindsets and connect on a heart level to influence decision-making. This need led to Michele Payn and Amy Hays collaborating to build the NEW Science Story Speak. It's a playbook on how to talk about science with the average person. It's a process to mobilize the middle and their belief in science.
Helping scientists who support agriculture & natural resources to...
- Connect with audiences: Restore the sense of wonder about scientific discoveries and trust in science.
- Communicate more effectively: Understand the necessity – and science – of connecting on a heart level.
- Improve understanding of food & farming: Learn to craft messages around critical issues impacting our business.
- Normalize science in decision-making: Help the public feel more connected to science and scientists.
- Take action: Move forward with a personalized plan and tools that allow you to relate to diverse mindsets.
Solutions customized for you
- Workbook with the elements of Science Story Speak including generational intelligence, ways to connect on an emotinal level, learning theory, agricultural issues, environmental ethos, an action plan, and other topics to build staff competencies.
- Workshops to build competencies and confidence in communicating science. You'll walk away with skills to better understand diverse mindsets, connect on an emotional level - and ways to help others build science thinking into their decision processes.
- Development of personalized strategies and plans with coaching to build your capacity and use Science Story Speak as a tool for outreach, advocacy and education. Join the first Science Story Speak Master Cohort today!
- Webinars bringing expert insight on science communications and the topics covered in Science Story Speak, such as misinformation and disinformation.
Science Story Speak teaches the art of speaking science into a modern global community in a more meaningful way to grow understanding and credibility. It gives you a playbook to move forward, which helps support our freedom of choice on the farm, ranch, grocery store, or lab.
“Science Story Speaks allows us to highlight the absolute need for communication skills. The importance of understanding brain science and translating that to useable skills in sharing targeted information that meets our mission and vision in support of the nation’s grazing lands producers.” ~ Kimberli Stine, National Grazing Lands Coalition
