Isn't it time we learn to communicate science differently? How can you cultivate your agricultural story?
Science is being questioned and denied like never before in this era of divisiveness, inflated food prices, and social media. Decisions are often made based on emotions rather than evidence. Yet science has never been more critical for addressing major challenges like food security, climate change, and public health.
Science Story Speak helps you change the way you communicate and builds belief in scientific advancements. Declining trust in science hurts agriculture by limiting progress in modern farming technologies, hindering hunger relief, expanding regulations, increasing consumer questions about farming, and contributing to mental health challenges. Listen how these participants found value for their work.
It is essential for people who work in agriscience to understand the diversity of mindsets and connect on an emotional level to influence decision-making. This need led Michele Payn and Amy Hays to create the Science Story Speak workbook and training, your guide to:
• Connecting with diverse audiences on a heart level
• Restoring interest in scientific discoveries
• Improving understanding of food, farming, and modern agriculture
• Crafting compelling narratives around crtical issues
• Deepening your connections with customers
