Sharing facts is easy. Getting people to care - and do something? That takes strategy. Authors Amy Hays & Michele Payn are offering an enlightening Science Story Speak webinar to help you move people to action on October 15 at 12 p.m. Eastern. We’ll walk through each step, from awareness to stewardship, and show you how to turn surface-level messaging into something that actually sticks. If you work in conservation, ag, or just care about better science communication, this is for you.

We’ll dive into the Environmental Education Continuum: the road from “Hey, did you know?” to “Let’s fix this!” Whether you’re a , ag nerd or professional science whisperer, we’ll help you turn good info into great impact – without skipping the critical thinking part (because facts without thinking are just trivia, right?).This session is all about using the Environmental Education Continuum to help your audience not just know more, but think more. We'll help you:

• Utilize an assessment system for understanding how individuals move from awareness to true stewardship..
• How the continuum becomes a diagnostic tool: helping identify where guidance, conversation, or coaching may be needed.
• Uncover gaps in understanding, barriers to action, or missed opportunities for support.

This webinar is for you if you aim to shift your focus from messaging to mindset-building. Register today for this interactive one-hour webinar filled with helpful tips from the Science Story Speak workbook. After you complete the form below to reserve your spot (they are limited), we will email Zoom link to you for Wednesday, October 15 at 12-1 p.m. Eastern. Be sure to mark your calendar in your time zone right after you register for this thought-provoking training. See you in October!