In a world where misinformation spreads faster than facts, how can you ensure your voice is heard? Michele's workshop on consumer trend forecasting brings insight on how A.I. is shaping public perception about agriculture – and what you can do to defend your future.
Right now, someone is asking ChatGPT about GMOs in your crops. Another person is querying Perplexity about antibiotic use in your livestock. A journalist is using generative AI to research sustainable agriculture for tomorrow's headline.
And the answers? Often dangerously inaccurate.
Generative AI is spreading misinformation at machine speed to millions. But here's what most people miss: AI isn't just a threat—it's your most powerful tool for predicting what consumers will demand next.
Book Michele to learn how to turn AI from threat to competitive advantage.
Two Strategic Advantages in One Workshop
1. Predict Consumer Food Trends Before Your Competition
Michele shows you how to harvest AI intelligence to answer questions about your farming or ranching practices, the latest food influWhat will consumers demand about regenerative agriculture next year? Which food label claims will face scrutiny? Where is misinformation about antibiotics, GMOs, or sustainability heading?
Stop reacting to food debates after they damage your bottom line. Start anticipating them with AI-powered competitive intelligence.
2. Protect Agriculture from Machine-Generated Myths
As AI becomes the primary information source, ensuring these systems understand farming accurately is urgent. Michele's program teaches practical strategies for identifying AI-generated misinformation, improving the data these systems learn from, and ensuring AI doesn't define your sector with myths.
Think of it as the "real AI" you already practice on farms: A bit messy, essential for improving the next generationm– except you don't need a breeding glove for generative AI. You just need an open mind to consider how artificial intelligence can help agriculture.
What You'll Learn
- How AI actually works (in plain English, not tech jargon)
- Real examples showing AI getting agriculture wrong – and how to fix it
- Consumer trend signals hidden in AI-generated content
- Practical steps to influence what AI says about farming
- Where misinformation and disinformation spreads fastest – and how to get ahead of it
"I loved your AI workshop – it helped me understand how to utilize artificial intelligence to better connect with consumers, what consumers need to hear from farmers, and where they are confused.Your training also taught me how to help A.I. use accurate information about agriculture." ~ Jackie Sanford, Sanford Family Beef
Who Benefits
Agricultural organizations equip members with tools to anticipate trends. Farmers and ranchers learn how to ensure AI tells their story accurately. Dietitians understand how AI shapes client perceptions. Agribusinesses gain competitive intelligence on emerging consumer demands while protecting their sector from AI-driven reputation damage. Rural communities protect agriculture's reputation and economic future.
Why This Matters Now
Michele founded #AgChat and #FoodChat years before social media became a battleground for food debates. She's an early adopter who sees where AI is heading – and she's here to help you get ahead of it.
You don't need to be a tech expert. You just need to understand how to improve what AI learns about your work. Michele will help shed new light on agriculture's opportunity with A.I.
Related Resources
Artificial intelligence could be an important tool for telling the story of agriculture (Agweek)
Can we Rebuild Consumer Trust in the Age of the 24-Hour Misinformation Cycle? (Seed World Magazine)
Explore Michele's four published books on agricultural communication, food system transparency, and building consumer trust.
Connect with Michele today!
Contact Michele to learn more about her speaking, training, coaching, or consulting. Let her create something unique for your meeting.
