An estimated 1.9 million tweets are sent daily. There are more than 225 million people on Facebook and it reached 150 million users nearly three times faster than cell phones. Do the math about how many opportunities you have to connect agriculture if 98.5% of those people aren’t actively engaged in farming. Call social media a fad if you wish, but know that agriculture is missing an opportunity to be proactive if you don’t take the time to harvest the benefits of at least one of the tools. What’s holding you back?