Now available! Science is being questioned and denied like never before in this era of divisiveness, inflated food prices, and social media. Decisions are often made based on emotionsrather than evidence. Yet science has never been more critical for addressing major challenges like food security, climate change, and public health.
Science Story Speak helps you change the way you communicate and builds belief in scientific advancements. Declining trust in science hurts agriculture by limiting progress in modern farming technologies, hindering hunger relief, expanding regulations, increasing consumer questions about farming, and contributing to mental health challenges.
It is essential for people who work in agriscience to understand the diversity of mindsets and connect on an emotional level to influence decision-making. This need led Michele Payn and Amy Hays to co-author Science Story Speak, your guide to:
- Connecting with diverse audiences on a heart level
- Restoring interest in scientific discoveries
- Improving understanding of food, farming, and modern agriculture
- Crafting compelling narratives around critical issues
- Deepening your connections with customers
Why do you need Food Bullying? Food has become a battleground where marketing labels and misinformation is used to bully and demonize people around their eating choices. What if you could stop stressing about what other people think and make eating decisions based on your own standards? This startling look at the misrepresentation of food sheds light on bogus nutrition and environmental claims to help you recognize bullies and defend your food choices.
- Upends food beliefs with insights from an international, award-winning author in health, medicine, and nutrition.
- Identifies neuromarketing tactics used to generate $5.75 trillion in food sales.
- Offers an easy-to-understand description of food label terms .
- Provides tools to battle bullying found in the 200,000+ misleading marketing messages in a grocery store.
Science says stress is hurting your business. Your land & animals likely get better care than you. You may be struggling to clear your head. It doesn't mean you're crazy - and you're not alone; one out of two people are dealing with depression or anxiety. Stress management is an essential business skill in today's agriculture - and it's best done proactively.
Why do you need this journal? This new Growth Journal gives you space to capture your thoughts, record your data, AND brings 50+ tips to manage stress.
Don't believe everything you’re being told about food—most of it is highly misleading or completely untrue. This IPPY bronze medal book identifies marketing half-truths and guides you through the aisles of the grocery store to help you simplify smart food shopping. Named a #1 best seller and a hot new release on Amazon, Food Truths from Farm to Table is a book written to:
- Turn food confusion into clarity on how to buy, prepare and serve safe and nourishing food.
- Offer an informed voice of reason in the overly sensationalized food and health arena.
- Provide eye-opening insights why parents should not feel guilty if they can’t afford the “right” label or food.
Food fights might seem entertaining, but there’s nothing funny about the fights taking place over food production. Resource limitations, animal welfare and biotechnology are just a few issues cropping up to create confusion in the grocery store. Ultimately, both farmers and food buyers are making a personal choice, and author Michele Payn calls for decorum instead of mayhem in the conversation around farm and food in this two-sided book. SOLD OUT.
