Your food is poisoning the earth.

You feed your kids that?!?

Do not eat anything you cannot pronounce.

Your way of eating is wrong.

Are others making you feel guilty about your food choices? Food Bullying: How to Avoid Buying B.S. reveals the $5.75 trillion secret that food marketers and celebrity spokespeople don’t want you to know. What if the claims about the food you’ve been led to believe is superior are actually B.S. (Bull Speak)?

Food has become a battleground where marketing labels and misinformation are used to bully and demonize people about their eating choices. What if you could stop stressing about what other people think and make eating decisions based on your own needs and preferences? This startling look at the misrepresentation of food sheds light on fictitious nutrition and environmental claims to help you recognize bullies and defend your food choices.

Armed with science, compelling personal stories, and a lifetime on the farm, Michele Payn challenges the way you think about food and gives you permission to buy food based on your own social, ethical, environmental and health standards rather than on brand marketing, friend, or social media claims. Just named the 2020 IPPY Gold Medal in the healthy/medicine/nutrition, Food Bullying provides a six-step action plan to overcome bullying around the plate, simplify safe food choices, and even save time in the grocery store.

You can be one of the first to read Food Bullying, already named a #1 best seller and hot new release. You can order from any of these fine bookstores, or have an author-signed copy shipped from Michele.

# Author Signed Copies (U.S. Shipping Only)
IPPY Gold Medal

Food Bullying Awards

Who better to tell the real story about the food we eat than a real farmer? Michele Payn is dedicated to exposing the B.S. of food marketing, and offers a well-researched and even-tempered approach to acquiring food that is healthy, safe, and nourishing. Michele’s mission is to liberate us from the shame and guilt “food bullies” cause, and allow preparing and eating food to be the joyful part of a healthy life it’s meant to be.”

~ Jim Barnes, Editor & Ippy Awards Director

Advance praise for Food Bullying...

Curious about how food bullying is removing choice around the plate? Listen to the new Food Bullying podcast with insight from dietitians, farmers, scientists, health experts, ranchers, et al.

About the author

2020 IPPY GoldMichele Payn, an international award winning author, brings clarity and common sense to the unnecessarily emotional food conversation. Known as one of North America’s leading voices in connecting farm and food, Payn helps you simplify safe food choices. She’s a kick boxing professional speaker who has helped thousands of people around the world translate farm to food. And she is a mom tired of food bullies and keyboard cowards. Michele’s work has appeared in USA Today, Food Insight, CNN, Food & Nutrition Magazine, NPR and many other media outlets. Payn co-hosts the Food Bullying podcast and writes from a small farm in Indiana. She is also the author of No More Food Fights! and Food Truths from Farm to Table, an IPPY bronze medal in health, medicine and nutrition. Food Bullying was named a gold medal IPPY in the same category in May 2020.

More than 40,000 products can be found in a grocery store, making it a playground for food bullying and leading consumers to believe that B.S. food claims are superior. Positioning one food as superior to another lies at the heart of food bullying and marketing profits. Misleading marketing has made food an unnecessarily emotional topic where each choice is seemingly a moral statement or connected to some social movement.

Food Bullying upends the way you think about food and gives you permission to make eating choices based on your own social, ethical, environmental, and health standards rather than on brand marketing or social media claims. Michele Payn, one of North America’s leading voices in connecting farm and food, takes a startling look at the misrepresentation of food and sheds light on bogus nutritional and environmental claims to help you recognize and stand up to the bullies. Food Bullying guides you through understanding food label claims and offers insight on “the hidden world of farming.” You'll walk away with a six-step action plan for you to overcome food bullying, simplify safe food choices, and even save time in the grocery store.

Newsroom for Food Bullying available here.

# Author Signed Copies (U.S. Shipping Only)
1 Best Seller

Food Bullying Michele Payn

Why do you need to read this #1 best seller?

  • Upends food beliefs with insights from an international award winning author in health, medicine and nutrition.
  • Details a six-step action plan to overcome food bullying and relieve guilt.
  • Identifies neuromarketing tactics used to generate $5.75 trillion in food sales.
  • Gives permission to make eating choices to best meet your needs and preferences.
  • Offers an easy-to-understand description of food label terms and what terms you don’t need to worry about.
  • Provides tools to battle bullying found in the 200,000+ misleading marketing messages in a grocery store.
  • Arms you to use your own social, ethical, environmental, and health standards in making eating decisions.

Speaking Programs

Food, health, & wellness audiences: "Don't buy B.S.: How food bullying hurts your health"

Farm, ranch, & agriculture audiences: "Take food bullying by the horns"

Listen to the Food Bullying podcast, a conversation with Michele Payn & Eliz Greene featuring:

  • Experts in dietetics, food, neuroscience, farming, psychology, mental health, wellness, agriculture, marketing, and food science.
  • Answers to the most common questions around food - without judgment.
  • Tools to battle bullying found in the 200,000+ label claims found in a grocery store.
  • Ideas for creating your own social, ethical, environmental, and health standards when making eating decisions.Food Bullying Podcast

 

Food Bullying is available through your favorite bookstore or online at: