Are you ready to have a different conversation around farm & food? Do you find eyes glazing over when you talk about science?
Do you need new tools to discuss hormones, chemicals, sustainability, animal welfare, antibiotics, GMOs, and other emotional issues impacting the food conversation? "Table Talk" is a customized training that will equip you to have smarter conversations around farm and food. Certified Speaking Professional Michele Payn has developed a virtual intensive program for a small group.
You'll get personal coaching, a dozen hours of interactive training with case studies, two of Michele's books, personalized feedback, and answers to your burning questions. You will:
- Take home an action plan built to help you better communicate science.
- Grow confidence in your own ability to connect agriculture, science, and food.
- Be better equipped to have the conversation around the toughest issues facing farm, food, and science.
- Learn ways to go beyond the choir with tools to use every day.
- Gain insight from consumers and asking questions around the table.
Join Michele at the table: you will be challenged by her 25 years of experience in this arena and walk away empowered with a different understanding of the conversation around science. And you'll foster connections with your colleagues while deepening your perspective around the science of agriculture and food.
Five interactive Zoom sessions, 8:30 - 10 a.m. CDT
Session 1
Welcome to the table
Tailoring Table Talk to your needs
Targeting the right audience for you
Session 2
Learning from a consumer panel
Insights shared
Finding ways to meet in the middle
Session 3
Understanding the psychology and neuroscience of consumer perceptions
Case studies on key issues to translate farm to food
Connection Points
Session 4
Making science sexy: the disconnect around plate
Creating your personalized action plan
Building emotional connections between farm, food, and science
Session 5
Standing out in a noisy world
Using Science Table Talk in day-to-day work, A.I., and social media
Burning questions & review
What you need to know beforehand....
- The training will be in five 90 minute segments on Zoom over the course of two months. Breaks will be taken as needed, but keep in mind this is an intensive program requiring you to be mentally present. Your interaction with colleagues will be an important part of the training.
- You will be receiving copies of the Science Story Speak workbook and Food Bullying book from Meng.
- A Zoom link will be provided for each of the sessions, as well as a calendar invitation.
- Please complete the questionnaire below to help Michele shape the training. This is an essential tool to be sure she meets your needs – it is due 24 hours in advance of your personal coaching call. Remember to hit the submit button!
- Michele will set up a coaching call with you beforehand, and another session within 45 days following the workshop. Watch for her email soon!
- Thanks for coming to the table; Michele is excited to see what you can accomplish in moving the farm, food, and science conversation to a different level! Please contact Meng if you have questions.
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