Have you looked into agriculture’s future? Who will be making decisions about how farmers are allowed to take care of our land and animals? Not agriculture, if we can't learn to meet at the intersection of farm and food. The pandemic has proven the need for reliability and accurate information about food. Do you have what it takes to translate today's agriculture to grocery shoppers?
An international award winning author, Michele can help you understand how people look at food. Food Truths from Farm to Table: 25 Surprising Ways to Shop & Eat Without Guilt addresses myths throughout the grocery store to bring clarity and common sense to the food conversation. She embedded 25 food truths throughout the book to translate how food is grown, why modern practices are used and how marketing is misleading food buyers. The book, awarded a 2018 IPPY bronze medal in medicine, health and nutrition, includes stories of 55+ contributors to translate the science of today’s agriculture on a human level.
Move skills to another level with Translating Farm to Food, available for webinars or conferences. Advocacy and telling a story are wonderful, but can be rather one-sided. Translating what happens on today’s farms and ranches is key to connecting at a heart level. This eye opening keynote or virtual training will help your audience learn:
- Tips to distill technical issues such as animal welfare, GMOs, antibiotics, food safety, pesticides and hormones into simpler conversations.
- Techniques to translate the complex business of growing food, fuel, feed and fiber in real-life communications.
- Advanced methods to communicate why food is grown the right way by the right people for the right reasons.
- Leadership skills in the conversation around farm and food as a best business practice.
- Ways to easily integrate these skills across social media channels.
