Society has shifted in an era of 500 million Facebook users, 50 million tweets, 450 million people on mobile internet and 68 million bloggers – whether you accept new media or not. We’re bombarded by 13,000 marketing messages each day, now largely due to new media. Watch the Evolution of Online Agvocacy if you want to see more. All of this social media mania is also building a fear that humans may just stop having real conversations -after all, we can just text, direct message, instant message, Facebook or email (how old school!). Nothing could be further from the truth, based upon the energy level of a group of farmers, ranchers and agricultural folks this week at the inaugural AgChat Foundation Agvocacy 2.0 Conference.