Did you know the term “sustainable” is used in food marketing to achieve price advantage, without any science backing the claim?  In this Earth Day episode, Dr. Alison Van Eenennaam, a livestock geneticist at University of California, Davis, sheds light on why genetics is an important component of sustainability. She also warns that anytime breeding innovations are taken off the shelf (e.g., GMOs), the tradeoff a less sustainable food production system.