Beyond the Shopping Cart
Understanding and Explaining the Economic Impact of the Agrifood Business
Is it a shopping cart or is it representative of the framework that agriculture brings to a community? Learn from Michele’s experience with facilitating agriculture economic development teams while you engage in dialogue with others in the audience.
You’ll explore these questions and more in this provocative program:
- What is your connection to unseen consumer?
- How does agriculture fuel the economy?
- Why do farmers produce food? Are you sure?
- What is the equation for agriculture economic development in your community?
If you’ve ever been at a loss in explaining the economic impact of the agrifood system to key influencers in your community, this is a must-do. You will learn the 3 Ps of power, persuasion and profits in agriculture economic development.
Take advantage of Michele’s passion for creating grassroots understanding about the value of agriculture in modern day economies. She walks her talk; she’s brought together local stakeholders all over the country and engaged them in discussions about the opportunity for the farm gate behind the food and all the stakeholders in between. You’ll learn perspectives from thought leaders in both economic development and the agrifood leaders. Understanding starts locally and if you’re not educating others about agriculture’s contribution to your community… then who is?
Outcomes (will vary depending on timeframe):
- Learn key messages about the economic impact of the agrifood business.
- Develop proactive positioning to persuade influencers.
- Identify hot buttons of your community.
- Evaluate tools you need to influence decisions impacting your local shopping cart.
- Determine needs of the unseen consumer
Celebrating Agriculture or Authentically Agriculture are keynotes that will inspire your meeting attendees to take action with the tools they learn in this workshop. You can also choose from Championing Agriculture, Farming Your Social Community or Responding to the Rhetoric as training sessions.
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