Posts Tagged ‘marketing’
Food bullying in the pet aisle: Episode 65
We’ve all seen the ads for pet food featuring happy dogs with happy owners who buy the very best food for their furry family members. But is that food better? How do you know what is best for your pet? Does grain-free dog food make sense or are you being food bullied into buying a boutique brand that offers less nutrition? Our guest, veterinarian Tammy Lons, gives us the scoop on the facts about pet food.
Read MoreWhat does it take to farm organically? Episode 49
USDA Certified Organic is more than a label. Our guest, Carolyn Olson, shares the attention to detail and expense necessary to produce an organic crop. She farms with her husband, Jonathan, in southwest Minnesota, and shared her farm story in Food Truths from Farm to Table about how conventional and organic agriculture can work together.
Read MoreDoes an expensive steak taste better? Episode 47
How does price impact how we feel about the value of a product? Does how you feel about a cut of steak or whether it is labelled “natural” impact how much you enjoy it? Our guest, Dr. Mark Miller shares his research on consumer beef preferences and how labels influence what we choose to eat.
Read MoreHow do marketers influence your food buying? Episode 45
Do you know how labels, ads, and menus are designed to make you buy? The job of a marketer is to get you to choose their item and sell more. Our guest, branding expert Gerry O’Brion shares how giving people a rational reason to choose a product is the key to influencing buying behavior.
Read MoreHow to overcome food anxiety & B.S. health claims: Episode 22
“The food and health marketing industry is out-of-control,” says Australian RDN & exercise physiologist Bill Sukala. Advertising confuses people and creates anxieties around food and health. Bill brings a voice of reason and is concerned that the “gatekeeper of information has been chloroformed.” His B.S. detector raises red flags about bad information, misinformation and quackery in food and health claims.
Read More
